The Grid System: Grid references for editorial
Read about these grid systems and consider using the same strategies for the publication. These files can be downloaded from:
“ The grid system is an aid, not a guarantee.
It permits a number of possible uses and each
designer can look for a solution appropriate to his
personal style. But one must learn how to use the
grid; it is an art that requires practice. ”
The Grid System: “The ultimate resource in grid systems!”
From The Grid System: “Adobe InDesign file with a grid system based on Karl Gerstner’s work for Capital Magazine. The grid features a 4, 6 or 12 column and a 4 or 6 row setup. Read more about the construction of this grid. Download File”
Base your cover designs (interior spreads and grids) on one of the following
Tabloid (newsprint) unstitched
◦ 11.25” x 14”
◦ 11.25” x 15”
◦ 11.25” x 16.5” (closest to A3 size)
Based on yesterday’s discussion the majority of the team prefers that the publication will used one of the above sizes, folded.
(As the video shows this means that the cover will be half-size and fold open.)
# Folded Page Width: 11.25-inch*
# Folded Page Height: 14-inch***, 15-inch, or 16.5-inch
To learn about setting up the file, etc. Click here.
Editorial Art Directors… Parts of a Magazine By Scott Citron: Before you design a magazine, it helps to familiarize yourself with the vocabulary of magazines and the magazine business. The first third of a magazine is referred to as the front of the book (FOB), the last third is called the back of the book (BOB), and the middle or meat of the magazine is called the well. Typically the well is free of advertising. Pages that contain both editorial content and advertising are called fractional pages or simply fractionals.
Here are some terms used to describe various parts of a magazine, or what’s called in the business “the book.” A Headline (or Hed; B Deck (or Dek); C Byline; D Caption; E Body Text; F Subhead; G Folio; H Footer; I Sidebar; J Pull Quote or Call Out; K Gutter.
Notes from Wednesday
Ideas that tie:
What can you get from Portland
How does Portland effect…
Connections to the larger comminuty
Who are the students? (Rory)
How does design plug into an issue?
How does my story answer the needs of (admin., alum., etc.)
What role does design play in shaping the world?
What is the desisgn program bringing to the students at PSU?
Come from? Go?
Where is the influence of PSU?
We’re reporters, not historians.
How much is the audiecne going to care?
People should understand WHY you’re reading
not WHAT you’re reading.
More interdisciplinary, broader projects.
Design Thinking = Design in the city.
L.A. Based designer
PLANT THE FLAG
WE LOVE FUCKING GRAPHIC DEIGNERS
Micro business, micro loans, micro focus on micro populations
business partners (brands, etc.)
The importance of design for those who wouldn’t normally
know why the heck you need it.
What is design? Design to the world, then program to design.
How PORTLAND STATE affects the world?
Lives online, permanent.
Introduction to a bigger idea.
Daily, random show and tell.
Talk about the passion
Nike = Heritage
Design program evolves, savvy group, changing the way we teach
We all pitch. Index of stories. Cover. Typeface. Colors. 2 sample spreads. (Overall brand.)
Mock-up, flickr.Mock-up cover, Decide on a theme, design around it.
Borrow from Lis’ stuff on Flickr
Newsprint, lose details in shadow, keep typefaces chunky, no fine lines.